Selamat Atas Pengukuhan Doktor yang ke-320 untuk Rizki Raksanugraha yang merupakan Mahasiswa S3 Manajemen Pemasaran angkatan 2018 di Program Pascasarjana Ilmu Manajemen FEB UI.
Promosi S3 telah dilaksanakan pada hari Kamis, 28 November 2023 Pukul 13.00 – 15.30 WIB di Ruang 401-403, Lantai 4, Gedung Pascasarjana FEB UI, Kampus UI Depok.
Judul Disertasi : “The Impact Of Co-Creation On Crowdfunding Performance”
Ketua Sidang : Prof. Dr. Sylvia Veronica (Ketua Sidang)
Penguji :
1. Prof. Dr. Adi Zakaria Afiff
2. Daniel Tumpal Hamonangan Aruan, Ph.D.
3. Gita Gayatri, Ph.D.
4. Dr. M. Gunawan Alif
5. Dr. Tengku Ezni Balqiah
6. Prof. Dr. Irwan Adi Ekaputra (Promotor)
7. Prof. Sri Rahayu Hijrah Hati, Ph.D. (Ko-Promotor 1)
8. Arnold Japutra, Ph.D. (Ko-Promotor 2)
ABSTRAK
Reward-based crowdfunding provides a rich arena for co-creation, where different
types of dialogues between backers and project initiators aid crowdfunding performance.
Nevertheless, research on how backers’ co-creation, in the form of comments, influences
crowdfunding performance is still scarce. This research investigates the impact of
backers’ co-creation comments (in terms of co-ideation, co-evaluation, and co-design) on
crowdfunding performance. The present study also examines whether the project
initiators’ replies influences associated performance benefits. We used a panel dataset of
446 reward-based crowdfunding projects with 7,254 observation days. The results show
that backers’ co-ideation and co-evaluation activity leads to a higher funding amount and
number of backers. Furthermore, the impact of co-ideation comments on the number of
backers is greater when project initiators respond to co-ideation comments with positive
sentiments. The effect of co-evaluation on crowdfunding performance is higher when
those comments receive a prompt response by the project initiators, that conveys a
positive sentiment in brief.
Keywords:
Co-creation; Crowdfunding Performance; Crowdfunding Comments; Customer
Interaction; Data Analytics
 
