Selamat Atas Pengukuhan Doktor yang ke-319 untuk Rizki Raksanugraha yang merupakan Mahasiswa S3 Manajemen Stratejik angkatan 2020 di Program Pascasarjana Ilmu Manajemen FEB UI.
Promosi S3 telah dilaksanakan pada hari Kamis, 16 November 2023 Pukul 10.00 – 12.30 WIB di Ruang 401-403, Lantai 4, Gedung Pascasarjana FEB UI, Kampus UI Depok.
Judul Disertasi : “The Role of Technology Adoption Capability and Strategy Execution on Firm Performance: An Empirical Study in A FastMoving Consumer Goods Industry in Indonesia”
Ketua Sidang : Prof. Sri Rahayu Hijrah Hati, Ph.D. (Ketua Sidang)
Penguji :
1. Prof. Dr. Adi Zakaria Afiff
2. Avanti Fontana, Ph.D.
3. Dr. Elok Savitri Pusparini
4. Dr. Omar Sjawaldy Anwar
5. RR. Ratih Dyah Kusumastuti, Ph.D.
6. Budi W. Soetjipto, DBA. (Promotor)
7. Dr. Setyo Hari Wijanto (Ko-Promotor I)
ABSTRAK
The quest of improving service while managing cost has been an ongoing research in
supply chain management. Adoption of technology has been sought as a promising
solution to this classic challenge of service vs cost trade off. However, the scholarly
debates on the role of technology adoption capabilities towards firm’s performance are
far from conclusive. Researches indicate positive impact of technology adoption to firm
performance are equally buoyed by ones that indicate otherwise. Focusing on the
distribution industry where service performance and cost-to-serve are critical, this
empirical study aims to analyze the role of technology adoption capabilities towards
firm’s performance. Using a quantitative research method, this study explores the
influence of antecedents of technology adoption and strategy execution. The proposed
model comprises of technology adoption capability and strategy execution using the
technology-organization-environment framework and organizational task environment
approach. The sample consists of 393 independent distributors of a fast-moving consumer
good company in Indonesia. This study mainly suggests that technology adoption alone
does not sufficiently provide a direct positive impact on firm performance. It requires
strategy execution to make the most value of a technology adoption toward positive firm
performance. Limitation of this study is that it does not include location context where
the firms operate as a differentiating factor.
Keywords: Firm performance; organization integration; organizational task
environment; principal championship; technology adoption capability; strategy
execution; supply chain management
