{"id":2224,"date":"2024-12-06T02:53:32","date_gmt":"2024-12-06T02:53:32","guid":{"rendered":"https:\/\/ppim.feb.ui.ac.id\/?page_id=2224"},"modified":"2024-12-06T02:53:32","modified_gmt":"2024-12-06T02:53:32","slug":"digital-marketing-and-analytics","status":"publish","type":"page","link":"https:\/\/ppim.feb.ui.ac.id\/en\/digital-marketing-and-analytics\/","title":{"rendered":"Digital Marketing and Analytics"},"content":{"rendered":"

STUDY DESIGN
\n<\/strong>The Master of Science Management program conducts its program through lectures, publication of research results, and thesis writing over 4 (four) semesters for morning\/evening classes. The educational curriculum is designed with a semester-based package system.<\/p>\n

 <\/p>\n

Master’s Program in Digital Marketing and Analytics Courses<\/strong><\/p>\n

1st Semester<\/em><\/p>\n\n\n\n\n\n\n\n
Digital Marketing<\/td>\n3<\/td>\n<\/tr>\n
Consumer Behavior in Digital Era<\/td>\n3<\/td>\n<\/tr>\n
Strategic Management<\/td>\n3<\/td>\n<\/tr>\n
Research Methods in Management<\/td>\n3<\/td>\n<\/tr>\n
Business Ethics & Sustainability<\/td>\n3<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

2nd Semester<\/em><\/p>\n\n\n\n\n\n\n\n
Marketing Research in Digital Era<\/td>\n3<\/td>\n<\/tr>\n
Social Marketing in Digital Era<\/td>\n3<\/td>\n<\/tr>\n
Omni Channel Marketing<\/td>\n3<\/td>\n<\/tr>\n
Integrated Marketing Com in Digital Era<\/td>\n3<\/td>\n<\/tr>\n
Thesis Writing<\/td>\n3<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

3rd Semester<\/em><\/p>\n\n\n\n\n
Marketing Analytics<\/td>\n3<\/td>\n<\/tr>\n
Elective Course (Choose 1 Course or 3 Credits):<\/p>\n
    \n
  • Service Marketing and Hospitality<\/li>\n
  • Branding Strategy in the Digital Era<\/li>\n<\/ul>\n<\/td>\n
3<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

4th Semester<\/em><\/p>\n\n\n\n\n\n
Research Publication<\/td>\n2<\/td>\n<\/tr>\n
Seminar in Thesis Research Results<\/td>\n6<\/td>\n<\/tr>\n
Thesis<\/td>\n10<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Total 54 Credits\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

STUDY DESIGN The Master of Science Management program conducts its program through lectures, publication of research results, and thesis writing over 4 (four) semesters for morning\/evening classes. The educational curriculum […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2224","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/ppim.feb.ui.ac.id\/en\/wp-json\/wp\/v2\/pages\/2224","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ppim.feb.ui.ac.id\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ppim.feb.ui.ac.id\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ppim.feb.ui.ac.id\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/ppim.feb.ui.ac.id\/en\/wp-json\/wp\/v2\/comments?post=2224"}],"version-history":[{"count":1,"href":"https:\/\/ppim.feb.ui.ac.id\/en\/wp-json\/wp\/v2\/pages\/2224\/revisions"}],"predecessor-version":[{"id":2225,"href":"https:\/\/ppim.feb.ui.ac.id\/en\/wp-json\/wp\/v2\/pages\/2224\/revisions\/2225"}],"wp:attachment":[{"href":"https:\/\/ppim.feb.ui.ac.id\/en\/wp-json\/wp\/v2\/media?parent=2224"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}