STUDY DESIGN
The Doctoral Program in Management conducts its program through a lecture system, comprising a one-semester matriculation, two semesters of coursework, scientific article publication, and research for the dissertation within a span of 4 semesters. The educational curriculum is designed with a semester-based package system.
Doctoral Program in Marketing Courses
Matriculation (0 Semester)
| Digital Marketing | 3 |
| Consumer Behavior in Digital Era | 3 |
| Thesis Writing | 3 |
1st Semester
| Philosophy of Science in Management | 2 |
| Marketing Theory | 3 |
| Seminar in Consumer Behavior | 3 |
| Scientific Methods for Management | 3 |
2nd Semester
| Seminar in Marketing Theory | 3 |
| Advanced Marketing Research | 3 |
| Seminar for Selected Topics in Marketing | 3 |
3rd Semester
| Research Proposal Examination | 8 |
4th Semester
| Research Results Examination 1 | 18 |
5th Semester
| Research Results Examination 2 | 20 |
6th Semester
| International Publication | 18 |
| Doctoral Final Examination | 4 |
Total 88 Credits
