STUDY DESIGN
The Master of Science Management program conducts its program through lectures, publication of research results, and thesis writing over 4 (four) semesters for morning/evening classes. The educational curriculum is designed with a semester-based package system.
Master’s Program in Digital Marketing and Analytics Courses
1st Semester
| Digital Marketing | 3 |
| Consumer Behavior in Digital Era | 3 |
| Strategic Management | 3 |
| Research Methods in Management | 3 |
| Business Ethics & Sustainability | 3 |
2nd Semester
| Marketing Research in Digital Era | 3 |
| Social Marketing in Digital Era | 3 |
| Omni Channel Marketing | 3 |
| Integrated Marketing Com in Digital Era | 3 |
| Thesis Writing | 3 |
3rd Semester
| Marketing Analytics | 3 |
Elective Course (Choose 1 Course or 3 Credits):
|
3 |
4th Semester
| Research Publication | 2 |
| Seminar in Thesis Research Results | 6 |
| Thesis | 10 |
Total 54 Credits
