Seminar on Marketing Research

After taking this subject students are expected to be able to evaluate, possess the skills, analytical perspectives and knowledge about a variety of aspects related to marketing research. The scope of this course is designed so that students can see a comprehensive marketing research activities. The course module is designed to encompass the concepts and research methods, data processing, and research ethics. The module content is intended so that students have an insight into marketing research as a whole and even more so the students are able to design and implement good quality of marketing research.

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