Seminar on Marketing Communication

After taking this subject students are expected to 1) Be able to analyze the trend development of the journals/literatures on marketing communication as well as the methodology and theoretical aspect used; 2) combine various aspects of marketing communication based on scholarly literature, so that they can adapt the research into local context 3) capable of gathering all the required resources needed in order to conduct academic research, from topic selection, theoretical basis and methodology used. This course will discuss organizations’ communication approach through the integration of advertising, marketing, and public relations strategies and techniques. The rapid Information technology development and media proliferation has become one of most important topic in Marketing communication. Like two sides of a coin although it has its significant positive impact towards Marketing it also has its own negative risks.

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