Relationship Marketing

After taking this subject, students are expected to display comprehensive capabilities to evaluate and combine both relationship marketing theory and practice. The capabilities should then lead to superior knowledge and skills in marketing management. This course provides fundamental knowledge and practice of relationship marketing as a new paradigm of marketing. It is designed to help graduate students to recognize the role of relationship marketing in managerial decision making. It also intended to develop an appreciation for the potential contributions of relationship marketing to manage organization.

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