Quantitative Method for Marketing

The objective of this course is to equip students with a variety of statistics and multivariate techniques including descriptive – inferential statistics, data distribution and hypothesis testing. Students should be able to: (1) master various multivariate analysis techniques and how to use these techniques to understand a relationship in a model, or a phenomena;  (2) able to operate statistical software such as SPSS and LISREL that is commonly required to complete a research; (3) make a thorough and comprehensive conclusions from the output of multivariate analysis techniques. This course comprehensively explains and discuss the various techniques of statistical analysis relating to the thesis or dissertation research. Various statistical analysis techniques such as descriptive and inferential statistics, hypothesis testing, correlation, regression, factor analysis, experimental research,

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