Selasa, 17 Desember 2019
14.00 s/d 17.00 WIB
Auditorium FEB UI
Gedung Pascasarjana lt.4 (Auditorium Pascasarjana)
Kampus UI Depok
Adhi Setyo Santoso
Manajemen Stratejik (1506771104)
Lulusan ke 280 dari PPIM
“The Role of Effectual Logic in Open Innovation: An Empirical Study in Indonesia Multi-Sided Platform Firms”
Prof. Susiyati B. Hirawan, Ph.D.
Nama : Adhi Setyo Santoso
Program Studi : Pascasarjana Ilmu Manajemen
Judul Disertasi : The Role of Effectual Logic in Open Innovation: An Empirical Study in Indonesia Multi-Sided Platform Firms
There is a paradox in platform-based open innovation where the digital Multi-Sided Platform (MSP) startups with low initial co-creation capacity is able to implement open innovation strategy that commonly needs a high level of co-creation capacity is able to implement open innovation strategy that commonly needs a high level of co-creation capacity. This research address this gap by the theoretically develop the relationship between effectual logic-entrepreneurial action that deal with a set of means as given and focuses on selecting between possible effects that can be created with that set of means – and open innovation process with co-creation capacity as its pre-condition to contribute to digital Multi-Sided Platform (MSP) startups significant growth. In this case, this research examine the platform-based open innovation process under resource constraint, limited knowledge, and uncertainty. The quantitative research findings from 70 digital MSP startups show the shortest path for digital MSP startups to produce Innovation Performance is starting from develop Effectual Logic, then Integrative Capabilities and Co-Creation Capacity, and Innovation Performance afterwards, However, in this shortest path, Crowds or Communities Management Practices also have roles in partially mediating the relationship between Effectual Logic and Integrative Capabilities. Platform-based innovation becomes the integrating point of effectuation theory from entrepreneurship research and open innovation strategy from strategic management research. The bridge for these two areas suggests implications for platform-based innovation research in strategic entrepreneurship.
Keyword: Crowrds or communities-based open innovation, platform-based open innovation, effectual logic, multi-sided platform, co-creation capacity, integrative capabilities
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