Optional : Indonesia
1. This course introduces the current trends in theories and practices of the discipline of strategic management, related to the structure of corporate level strategy, business level strategy, and functional level strategies.
2. It explores critical aspects related to developing corporate competitiveness; among others, creating values in the market place, developing internal resources and capabilities, positioning competitively in the industry, directing corporate growth in diversification; with the overall perspective to sustain competitive advantage with high performance in the midst of environmental uncertainty.
Purposes of the Course:
1. This course aims at providing a managerial perspective on how to integrally direct a company in the changing market place.
2. It seeks to assist participants a broad knowledge and practice in formulating, implementing and controlling the corporate strategy of the firm, for enhancing synergy of the management functions of the firm.