International Marketing

After taking this course, students are expected to be able to: (1) synthesize theoretical, conceptual, and analytical tool(s) and strategy in international marketing; (2) apply relevant research methodology; (3) evaluate global market choice analysis as well as the strategy to penetrate global market; and (4) develop strategies and marketing programs in global market under the digital era. In this subject student will learn: (1) the impact of globalization toward international marketing, (2) entry mode strategies, (3) international segmentations and positioning, (4) international distribution, retailing, promotion and advertising.

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