After taking this subject students are expected to evaluate and formulate the important topics in marketing and explain the development of the theory associated with each of these topics. Possess the ability to conduct research that contributes newness and the depth in the marketing discipline. This seminar focuses on the development of marketing theory, behavioral research, and quantitative research in the field of marketing. Marketing is a dynamic field of study and often combines with many other discipline to gain more thorough knowledge. This course will comprise the substantive issues of marketing theory and provides an opportunity to examine various marketing areas of interest in more depth.