Seminar on Consumer Behavior

After taking this subject students are expected to be able to: 1) analyze the influence of consumer behavior on marketing activities, 2) gain more in-depth knowledge on theoretical concepts using scientific journals, 3) evaluate and combine related theoretical concepts to marketing strategies and decision making. This course aims to introduce key terms, definitions, and concepts used in the study of consumer behavior. Students should critically evaluate the effectiveness of various practice in marketing, complete assignments that demonstrates both knowledge and analytical skills in assessing the consumer decision-making process, and be able to conduct proper basic research in consumer behavior.

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