Marketing Theory

After taking this subject students are expected to be exposed to key theoretical streams in marketing that are relevant to advance marketing knowledge. Possess scientific capabilities to determine the gap, controversy and inconsistency in the current marketing knowledge enabling them to make a theoretical contribution. This seminar examines classic and current topics in marketing. The reading list of representative journals within the marketing domain is a part of the process to understand the recent and contemporary marketing research.   It consists primarily of key journals on each topic.  This seminar is a starting point for those who have research interests in this area pursuant,  it also provides a foundation to understand a broad range of issues in marketing.

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