Advanced Marketing Research

After taking this subject students are expected to be able to critically review the articles; summarize what they know about the subject and the key findings; identify main theories and framework; identify key methodologies; identify emerging trends and issues; gain knowledge on several marketing phenomenon such as emotion, beauty, information search, business and marketing strategy, organizational performance, reference scales, correspondent analysis, consumer action and the firm and the consumer.  The main objective of this course is to create a better knowledge on how important marketing research active roles in managerial and strategic decision making process. In this case, the students or doctoral candidates should realize that marketing research functions are not only providing information used by managers in their day-to-day decision making process, but it also should have a wider contribution to marketing knowledge.

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